Nike 中国 Just Do It

The idea isn't about telling the next generation of Chinese youth what to do but celebrating the irreverence, spontaneity, positivity and potential. They are a generation of uninhibited old traditions.

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As these kids are free to choose their own path for the first time in history there has never been a better moment to give the world's largest nation the permission to 'JUST DO IT'. Press

Credits:

Creatives: TJ Walthall, Chris Laniosz, Max Pilwat & Marc Garreta / CD: Azsa West, Terence Leong, Shaun Sundholm / Director: Martin Krejci / Production: Stink Films Shanghai / Agency: W+K Shanghai