adidas — Run to Rise Barcelona

Adidas came to the city and gathered a bunch of local creatives to connect the brand of the three stripes with the streets of Barcelona.


The task was coined. How could we engage the runners of the city whilst using the truest insights of the streets they run on?


Creatives: Xavi Mauri, María Cerdán & Marc Garreta / CD: Isahac Oliver & Nacho Ginestra / Director: Mustafa Mazouzi / Photographer: Chus Anton / Production: The Production Club / Agency: &Rosás