adidas — Run to Rise Barcelona

Adidas came to the city and gathered a bunch of local creatives to connect the brand of the three stripes with the streets of Barcelona.

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The task was coined. How could we engage the runners of the city whilst using the truest insights of the streets they run on?

Credits:

Creatives: Xavi Mauri, María Cerdán & Marc Garreta / CD: Isahac Oliver & Nacho Ginestra / Director: Mustafa Mazouzi / Photographer: Chus Anton / Production: The Production Club / Agency: &Rosás